Cremation Services Case Study
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Project Details
A cremation service provider based in Dallas partnered with Rank Pulse Pro to improve their online visibility, attract more traffic, and increase lead generation. The goal was to create a tailored SEO strategy that could deliver measurable results and position them as a top choice in their industry.
Client
Jane Smith
Rank Pulse Services Used
SEO, Keyword Research, Content Strategy
Date
20-08-2022
Origin
Australia
Rank Pulse Pro Services Used
Project Overview
A cremation service provider based in Dallas partnered with Rank Pulse Pro to improve their online visibility, attract more traffic, and increase lead generation. The goal was to create a tailored SEO strategy that could deliver measurable results and position them as a top choice in their industry.
Challenges
- Limited search visibility and low organic traffic.
- Lack of high-quality, optimized content targeting relevant keywords.
- No conversion tracking in place to measure the effectiveness of online efforts.
The Results
Site Visitors
Search Traffic Boost
Page Views
Online Leads
Key Metric: Top 5 Keywords
The firm’s total traffic also improved significantly from 1,776 in February to 2,041 in July.
Key Metric: Total Traffic
The Execution
At Rank Pulse Pro, we crafted a targeted SEO plan designed to address the client’s goals and challenges:
Keyword Research & Optimization
We conducted in-depth keyword research to identify high-intent keywords relevant to cremation services in Dallas. These keywords were strategically incorporated into on-page elements, including meta tags, headers, and content, to enhance search visibility.Content Enhancement
We optimized existing website pages and created new service-specific content to provide value to visitors and improve keyword rankings.Technical SEO
- Improved site speed and mobile responsiveness.
- Fixed indexing issues and optimized internal linking to boost crawlability.
Local SEO Focus
We optimized their Google Business Profile and other local directory listings to improve their presence in local searches for cremation services.Conversion Tracking Setup
We implemented Google Analytics conversion tracking to monitor form submissions, phone calls, and other lead-generating activities. This allowed us to measure the direct impact of our efforts.
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